Bulldog’s iconic black bottle is very impactful, representing one of the main visual assets of the brand. The bottle has the oversized screwcap to maintain a premium image. The bold shape with the collar detail makes the product immediately recognizable. On the front label the name of the brand is predominant and associated with the category descriptor (London dry gin). In the bottom, the Bulldog half Union Jack reinforces the British origin of the product and it states that Bulldog London dry gin is produced in the Country that hosted the history of this category. On the back label you can find a sharp product & brand descriptor “bold outside, smooth inside.” The translucent glass bottle reflects hints of purple, a color which defines the brand identity together with black&white. Thanks to a clean and simple design, the bottle embodies a modern sense of sophistication, showing the strong and contemporary personality of the brand.